Senior Designer

Lapp USA, Inc. :: 2015 - present

I manage all aspects of the design production process and supervise branding, consistency, review, and final production with internal and external designers, printers, and vendors. I produce much of Lapp's creative material, and also train coworkers on Adobe Creative Cloud and Acrobat.

• Produced motion graphic web video for the launch of our eShop platform

• Take animated infographics from conception to completion in a matter of days

• Facilitated the company's jump to a mobile-friendly, responsive marketing environment

• Develop corporate style and identity guidelines

• Integral role in identifying B2B marketing needs and developing strategies for targeting distribution

• Optimize dollars spent by tracking and analyzing sales team usage reports

• Increased visual impact with customers by redesigning the entire corporate office art displays

• Work with printers and prepress to reduce production costs, establish deadlines, and maintain high-quality product 

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Designer

Lapp USA, Inc. :: 2010 - 2015

In this role, I planned and produced motion graphics, 3D animation, web & print collateral, illustrations, and photography. I managed project
deadlines, review schedules, and creative assets. When necessary, I interfaced with international colleagues on design projects and to
facilitate translations.

• Saved the company thousands of dollars by bringing 75% of design production in-house

• Conceptualized multiple trade show booth and product display materials for industry trade shows

• Designed event logo, swag, welcome pack, and promotional art for 3-day company event

• Completely rebuilt our online catalog from the ground up, incorporating cleaner HTML and optimized responsive CSS

• Organized and maintained extensive image library, including sourcing and formatting images for web and print use

• Managed comprehensive product information database, which is the lifeline of Lapp's eShop platform and online catalog

• Modernized the company's file structures; converted Quark Xpress files to Adobe InDesign